Ciderology Services


What can The Ciderologist do for you?

A) Cider Expert

Eight years in the industry has given me a unique insight into its inner machinations, from traditional farm to world’s largest producer. I have worked across a wide range of roles encompassing cider making, new product development, customer liaison, media relations, public affairs and community engagement.

Ciderology Services include:

  • Provide legislative and technical advice in accordance with HMRC Notice 162 (UK) and Wine Management Standards Plan (NZ)
  • Develop Marketing Communications for cider products
  • Undertake tutored cider tastings for a variety of audiences, from consumers to cider makers, to key stakeholders
  • Act as a provider of cider training opportunities, including: cider making tuition, sensory analysis, New Product Development
  • Judge at National and International Cider Competitions


B) Cider Champion

I’ve got cider running through my veins (metaphorically speaking) and a genuine passion for all things cider underlies my professional and personal interest in the industry.

Ciderology Services include:

  • Undertake presentations on wide range of topics related to cider: global market trends, cider making, orchards, cider heritage & traditions etc
  • Share knowledge on cider through feature articles, sharing news, Q&A, links etc
  • Lobbyist with track record of working with influential stakeholders
  • Uphold the magic and spirit of cider’s heritage through storytelling


C) Cider Commentator Cider Credentials

A strong understanding of UK, Australasian and global cider dynamics, allayed to well honed communications skills, puts me in a unique position to proffer opinion, insight and analysis on all matters cider related

Ciderology Services include:

  • Provide original content, comment and analysis for print media on any UK or global cider related topic
  • Can adapt tone, style and content depending on media: trade press, food & drink magazine, national/regional article
  • An experienced copywriter, I can write corporate brochures, tour notes etc 
  • A bold and charismatic presenter, I am well suited to broadcasting, especially TV


Cider Credentials

2016 Judge: Royal Three Counties Show, British Cider Championships
2016 Judge: New World Beer & Cider Awards (New Zealand)
2014-15 Judge: New Zealand Fruit Wine and Cider Makers Awards
2013 Bestowed the Fred Beech Memorial Award by the NACM for outstanding contribution to the UK cider industry
2013 Judge: International Cider Awards; International Cider Competition, British Cider Championships
2012 – 2013 Trustee, Cider Museum, Hereford: the archive for UK cider
2011 – 2013 Chair, Three Counties Cider and Perry Association, UK: regional membership organisation representing craft cider makers
2008 – 2013,

2016 – present

Committee Member, The Big Apple Association: regional celebration of apples, orchards and cider in the parishes of the Marcle Ridge, Herefordshire

For a more comprehensive work history, please visit my LinkedIn page.